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Convertly can act as the media operations layer for a WordPress site. The plugin is intended for normal WordPress installation from the Plugin Directory: install it, add a Convertly WordPress site token, choose optimization rules, import Convertly Storage assets when the token allows it, and use Convertly media tools directly from the WordPress admin. For most sites:
  • Enable automatic optimization
  • Optimize the original upload
  • Optimize thumbnail, medium, and large
  • Use quality 82
  • Strip metadata
  • Generate WebP
  • Generate AVIF only when your theme or CDN can serve it correctly

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Video-heavy sites

Enable video and audio compression only when your hosting plan can tolerate heavier background work. Convertly has a server-side async jobs queue for heavy processing. WordPress uses a small scheduler to dispatch /api/jobs requests and poll for completed results, so high-volume sites should use a real server cron that triggers wp-cron.php reliably.

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Existing media

Use Media > Bulk optimize to enqueue existing Media Library attachments, watch queue progress, and review recent job status. You can also queue existing media from Settings > Convertly Media when you are already editing optimization rules.

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Convertly Storage imports

Use Media > Convertly Storage when assets already live in Convertly and need to be published through WordPress. The plugin lets you browse Convertly folders, import selected files into the WordPress Media Library, and skip duplicate imports by tracking the Convertly Storage file ID. For agency and SMB client sites, create a separate WordPress site token per site. Set storage to No storage when the site should only optimize uploads, or Isolated storage when that client needs its own Convertly asset area.

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Create one-off media assets

Use Media > Convertly tools for editor-driven media work that should create a new attachment instead of replacing the source file. The tools page opens the normal WordPress Media Library picker, including a Convertly Storage tab for site-scoped remote images, then lets you choose one of the Convertly tool cards:
  • Remove background
  • Convert image format
  • Raster to SVG
  • Create thumbnail
  • Watermark
  • Strip metadata
Each run sends the selected attachment to Convertly, receives the processed output, and saves the result as a new Media Library attachment. This is useful for ecommerce cutouts, campaign thumbnails, brand watermarks, SVG logo copies, and cleaned image files. Administrators can optionally allow editors and other users who can upload files to use Convertly tools and the scoped storage picker. Plugin settings, bulk actions, full storage imports, CDN provisioning, CDN testing, and SVG generation remain administrator-only.

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Quota handling

WordPress plugin usage counts against the Convertly account that owns the site token. If the site hits the per-minute limit, jobs retry with backoff. If the site hits the monthly plan quota, jobs fail with a quota message until the Convertly account is upgraded or overage billing is enabled.

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Next steps

Recommended follow-ups for larger sites:
  • Use one WordPress site token per client site, with storage disabled or isolated for each client install.
  • Enable webhook callbacks so WordPress can receive completed jobs without relying only on polling.
  • Test modern-format serving with the active theme, cache plugin, and CDN.